The Way We Think About Charity Is Dead Wrong – TED Talk by Dan Pallotta
We have confused morality with frugality. Dan Pallota makes the argument that we need to run charities like businesses – and give them the same leeway – if we really want to start taking on the major issues charities should be going after. For example, we criticize an executive director’s character if a fundraising campaign doesn’t return on investment, while we were fine with the investors in Amazon.com waiting 6 years to see a ROI. We need to let charities grow the size of their pie by growing their investment in overhead.