We have confused morality with frugality.  Dan Pallota makes the argument that we need to run charities like businesses – and give them the same leeway – if we really want to start taking on the major issues charities should be going after.  For example, we criticize an executive director’s character if a fundraising campaign doesn’t return on investment, while we were fine with the investors in Amazon.com waiting 6 years to see a ROI.  We need to let charities grow the size of their pie by growing their investment in overhead.


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